We designed the website to be patient-centric, easy-to-use and welcoming. We wanted to make users feel that they are part of a community as they explore the site, which will lead to a higher rate of response and greater data collection when they proceed to join the registry. We chose a calming color palette to underscore approachability. We included a wealth of relatable, straight-into-the-camera patient stories. Explanatory videos about the registry were also featured to help to build trust in the program.
The interactive tool creates a powerful motivation for users to proceed to join the registry and be part of the research.
It has the added benefit of giving ME/CFS patients a compassionate “ear” which many of them do not have since so little is known about the disease. Being heard is incredibly meaningful to them.
To allow content to expand and the website to remain fresh, we built the site with a custom WordPress theme, enabling the client to make updates via an administrative backend which is a cost-effective and efficient approach. We designed and developed the site to be responsive so the user experience is optimized whether viewed on a desktop, tablet, or mobile device.
“The team at Owl’s Head exceeded our expectations not only creatively, but as solutions-finders for our impact tool and phased website rollout. They were able to meet our needs as the project changed and evolved, and in the end, the final result is a website we are really proud of that takes steps to promote a greater understanding of the disease in our search for the cure.”—Sadie Whittaker, PhD, Chief Scientific Officer, The Solve ME/CFS Initiative