Working alongside the PR team at Verge Scientific, we began with a deep dive into the company’s background, audience, and goals for the branding via Verge’s brand strategy workshop and “brandscape” analysis. This comprehensive overview provided a solid foundation as we explored the brand visuals and determined what messaging to emphasize.
The theme of accessibility and scalability emerged from our research, defining how Umoja’s goal is to expand access and to simplify cancer therapy with the potential to reach more patients.
Investor-focused Corporate Capabilities Presentation
The presentation brings Umoja’s full story to life as a series of slides, underscoring the website messaging but going much deeper into the science, with detailed slides for both the VivoVec and TumorTag platforms, including clear, concise infographics and data. We built it to be exceedingly flexible and easy to use with a full suite of master slides built into the template that allow for additional information and points to be added, updated or evolved as investor conversations, ongoing research, and new data indicate.
Umoja’s homepage features patient portraits combined with a bold, impactful, colorful backdrop. This commands your attention towards the patient—who lies at the heart of Umoja’s therapies. From there, users are invited to discover the science behind the VivoVec and TumorTag integrated platform through one easy-to-digest diagram.
To allow content to expand and the website to remain fresh, we built the site with a custom WordPress theme, enabling the client to make updates via an administrative backend which was a cost-effective and efficient approach. We designed and developed it to be responsive so the user experience was optimized whether viewed on a desktop, tablet, or mobile device.