Coming to us with just a tweaked logo and recently redesigned packaging, we essentially had a clean slate and the opportunity to rethink the entire website to make it more user friendly and to communicate the company’s multi-pronged messaging clearly.
We knew that the four brand pillars—products, inclusivity, eco-consciousness, and activism—were almost of equal importance and had to be deftly woven together to support the overarching brand story without getting confusing.
We used key messaging in text, photography, and illustrations, plus a toolbox of other visual elements—a light, clean aesthetic, a vibrant color palette, bold typography, authentic photography, colorful ingredient illustrations—to tie the brand together.
We were fortunate that the company founder was extremely hands on, working with us as we crafted the messaging and planned the site architecture. After thorough research on competitive brands, we spent time honing the messaging on the products, the ingredients, the company values, the founder’s story, and the brand voice. This gave us the building blocks with which to construct the site.
As we proceeded, we identified opportunities to improve the website functionality and create an intuitive user experience, making the site more engaging and the navigation smoother, with more cross-selling and upselling opportunities. In art directing the photography, we focused on the craft that goes into making the products and the personality of the brand.
“The Owls Head team was a dream to work with. Websites are our storefronts, our business cards, our company mottos. They are often the first impression of a business. It’s the intangibles (and sometimes, indescribable) that really set sites apart. Working with Owls Head to craft my ideal website was shockingly easy—Kate and her team got my messaging, they listened to my concerns and responded quickly to directional changes, and created a working platform that is also a piece of art. I’d work with Owls Head again in a heartbeat.”