Background
Adults 65 and older face elevated risks of complications from influenza (flu). Despite publicizing these risks, US flu vaccination rates have stalled among seniors. Seqirus, the second largest influenza vaccine provider in the world, launched Be FLUent, a collaborative initiative that brought together nurse practitioners, physician assistants, and pharmacists to drive dialogue about flu prevention between health care providers (HCPs) and their 65+ patients. We were asked to provide messaging and design for the campaign, focusing on the latest clinical recommendations about flu vaccination and tools to help HCPs proactively discuss the importance of flu protection with their senior patients.
Services
Advertising
Brand Identity Design
Campaign Design
Email Design and Development
Key Messaging
Naming
Print Collateral