Background + Challenge

Real Maine is the State’s lead agency dealing with all aspects of the food system from the field to the table. The Department maintains a mission of fostering opportunities for the agricultural community and of promoting stewardship of Maine’s natural resources.


The original Get Real, Get Maine! brand was developed over 10 years ago, and has since gone generally unmanaged and without an overarching vision that allows stakeholders to effectively communicate. OHS was approached to revitalize and modernize the brand in a way that would create excitement about Maine agricultural products, drives sales, and promote its development programs to Maine farmers and producers.

The brand refresh had three primary goals:

  • Create excitement about Maine agricultural products to increase profits and sustainability of Maine farms
  • Increase awareness and demand for Maine farm products
  • Promote the purchase of locally grown food and farm products to benefit consumers, producers, and Maine’s economy
Services Provided
Brand Identity Design
Key Messaging
Social Media Graphics