At the center of Maine agriculture, and its commitment to excellence, is its hard-working farmers and producers. We knew we wanted them to be the focal-point of the brand. We presented three initial ideas that told this story visually, some dialing up our use of iconography, some utilizing portraits, but all showing real Maine farmers and producers in action.
Ultimately the client chose a direction that was bold yet flexible.
To support the launch we designed a variety of collateral pieces to display the impact and flexibility of the brand, from advertisements to social media to label stickers to merchandise.
“Working with Owl’s Head Solutions for the Maine Department of Agriculture, Conservation and Forestry’s Division of Agricultural Resource Development’s brand refresh has been a rewarding experience. They were able to take the strategic plan we developed and build a compelling and thoughtful visual component that can be delivered in a variety of ways to the client’s target audiences. Their responsiveness, attention to detail and ability to listen to the client’s needs has resulted in a campaign we can all be proud of.”—Charlene Williams, President, Marshall Communications