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A major pharmaceutical company was sponsoring a cycling event to raise awareness of heart disease, the nation’s #1 cause of death, and support cardiovascular research. The event was structured so that participants would pledge time or miles or other forms of support and the company would match their contributions. We created the branding campaign for the event, including the name, logo and all collateral. We combined statistic-driven visuals with energetic calls to action to create a community of athletes and supporters.