Background + Challenge

Evoke KYNE, a specialty health communications agency, has seen astounding growth since they opened their doors in 2009. Having re-positioned the company, expanded globally and taken on significant projects with healthcare giants such as the CDC Foundation and The Rockefeller Foundation, they were in need of a rebrand that truly reflected the importance of their work, the impressive credentials seen in their portfolio and the expertise and professionalism that their clients value in their work—all of which is dedicated to helping improve and save lives.

 

Other than their logo, which has built brand equity through the years, we were asked to provide a comprehensive redesign of the Evoke KYNE brand, including top-level messaging, a capabilities presentation, a library of iconography, business cards, a relaunch of their website and an internal brand playbook to ensure consistent communication of their mission throughout the organization.

The rebrand had 4 major goals:

  • Underscore the key message that communication can be a powerful health intervention
  • Communicate KYNE’s passion and dedication to improving lives
  • Showcase the work that KYNE does
  • Recruit talent who value a creative approach to problem solving
Services
Services
Brand Voice Discovery-icon
Brand Voice Discovery
Email Design-icon
Email Design
Front End Development-icon
Front End Development
Identity Design-icon
Identity Design
Key Messaging-icon
Key Messaging
Presentation Design-icon
Presentation Design
Website Design + Development-icon
Website Design + Development