The redesign of the iTeos brand and its system came down to three fundamental questions: What are we trying to communicate, who needs to hear it, and what else do they need? We worked to identify the core paths to iTeos, and to prioritize the journeys and outcomes that the iTeos website, presentation decks, and even collateral would need to make possible.
iTeos did not want just a logo and a PowerPoint / website cleanup: They wanted a proper brand, with more considered, compelling storytelling of their work and its potential.
Their two clinical stage programs are not just listed and identified, but explained with care, contextualized, and presented with all of the promise behind their pursuit.
We can speak to Investor needs and relations with dynamic, adaptable decks, and on the website, fully integrated resource pages incorporating News & Events, Stock Information, Governance, and Investor Resources in the same style and organization of the greater site.
Recruitment capabilities are greatly strengthened with a Careers page embodying and articulating iTeos’s culture, mission, and the smiling faces of so many current team members.
Our approach—from the research of to the design of so multi-dimensional an identity—was to identify the stories in the science, and make sure we could present those stories in engaging, approachable, and accessible pieces. Informed simplicity, at its best.
Brand System & Guide
A comprehensive redesign goes from aesthetic to actionable when it can be systematized, with specifications allowing for the consistent deployment of brand assets and messaging components by a variety of managers and non- technical users.
The iTeos Brand Guidelines are more than a summation of our work across platforms and media for the company. At 27 pages and counting, it is the ultimate manual of brand values, a showcase of how components need to function together to deliver, in all environments, utility and emotion. We wanted to provide their team with a toolset encompassing logo specifications, and appropriate uses; core colors and accessible combinations; typographical trees and use cases; imagery standards and direction; business collateral specifications; and much, much more.