Filed Under: Uncategorized
The Immunization Action Coalition and Seqirus teamed up on a campaign for health care professionals (HCPs) to highlight the enhanced risks to patients 65 and older who contracted the flu, with the goal of raising 65+ vaccination rates. We were asked to provide all branding for the campaign, including a logo, fact sheets, style guide, and a website built from scratch. A key component of our work was presenting the large amount of data that support the importance of vaccinations. We also highlighted resources for HCPs to further educate themselves on the flu for seniors.