Working closely with the GIRL team and OneTandem, we devised a plan for a user-centric website that would complement the data visualizations, analytics, and stories, also providing:
- The story behind A3 and why its offerings are of value
- A searchable library of companion resources (e.g., training videos and research tools)
- A blog of stakeholder insights to benefit and round out the site user experience
This complex project required careful coordination. We started with requirements reviews and brainstorming sessions and evolved those team decisions into the aesthetics, information architecture, and user-experience design. We connected early and often to ensure all stakeholders were aligned with the visuals and that anticipated content would be delivered according to specs that assured the core ideas would be clear and actionable.
Our visual focus was on graphic collages representing data mixed with images of adolescents to drive home the idea that this information is founded in research on the needs of adolescents. We chose a palette of trustworthy blues mixed with pastels to set a hopeful tone.
The final site included:
- A lively springboard of a home page to explain the tools that were available and drive users to the information specific to their needs
- Links to adolescent indicators on everything from climate to poverty to education to sexual and reproductive health, and many more
- Access to a database of existing adolescent-based national policies around the world
- Access to a catalog of more than 700 data sources on adolescents and young people living in low- and middle-income countries
- Linked supporting resources, including research papers, briefs, in-depth policy reports, and summaries from events, workshops, and conferences
- Link to a blog of categorized insights and deeper dives into the A3 data
“Our team of researchers at the GIRL Center spent considerable time formulating the idea behind the A3 and aggregating key indicators focused on adolescents. We needed a web design and development team that clearly understood our mission and could deliver a high quality, user-friendly website within a short timeframe. Owls’ Head Solutions began with an in-depth discovery phase to understand our potential users and the story we wanted to tell with the website. They really took the time to listen to us and iterate on our ideas to create a website that met our criteria. Working with Owl’s Head meant I knew exactly what to expect and when to expect it – there were no hidden or unexpected surprises. They also thoughtfully worked with the dashboard designers, OneTandem, to ensure seamless integration with their sites. Through this collaboration, we were able to create something that has the potential to grow into a leading website focused on evidence and data for adolescents.”
—Sarah Islam, Manager of the GIRL Center at the Population Council
The GIRL Center team and the Population Council are delighted with the resulting website and impressed with our strategic design, development, and cross-functional team management skills. The site is easy to use and features critical, actionable, and timely information. Built on a WordPress CMS platform, the site is easy for the GIRL Center to maintain and build on as needed.
The site has been shared with project sponsors and will soon be demonstrated to embassies around the world so that they and their constituents can turn to it as a resource in their decision- making. It is expected to be an invaluable tool as stakeholders plan yearly strategies on where to invest in adolescent-focused programs.