To create momentum around this program, the graphics had to be impactful.
Being mindful that these NTDs are treated at a community level—and by community volunteers—we wanted to feature graphics that were relatable at a local level.
We spent time researching graphics, colors and patterns relevant to the different geographic areas where the program was launching.
Armed with our research, we began as we do with all branding projects, by developing mood boards to explore color, fonts, brand imagery, iconography, and other graphic devices. Knowing the client’s stance that imagery should always focus on the positive and never exploit poverty, we designed hand-rendered patterns and paired them with optimistic key images from local towns and villages, a bold use of color, and typography with a hand-rendered style. With all of these elements working together we were able to create a brand that felt genuine, active, and energetic.
“The [launch] event went wonderfully, we even made the cover of the local paper! Overall, the design made the whole event come together and look very polished.”—Laura Cane, RTI International, Senior Communications Specialist, Neglected Tropical Diseases Global Health Division