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Act to End NTDs | East Branding

CLIENT
RTI International
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Background + Challenge

Neglected tropical diseases (NTDs) affect more than 1 billion people worldwide, striking at the heart of poor and marginalized communities. The effects can be devastating—causing disability, childhood malnutrition, blindness, and reduced productivity.

 

Led by RTI International, the research and technical services organization, USAID’s Act to End Neglected Tropical Diseases | East program was in need of branding for its launch in Southeast Asia and East Africa. Act to End NTDs | East supports national governments in their efforts to reach WHO-neglected tropical disease control and elimination goals through proven, cost-effective public health interventions. They also provide critical support to countries striving for self-reliance, helping them to create sustainable programming for NTD control within robust and resilient health systems.

The branding effort had 2 major goals:

  • Infuse the passion, impact and mission of the program into its visual story
  • With “neglected” being a major hurdle for this organization, create branding that would get global attention in a crowded space
Services
Services
Services Provided
Identity Design
Presentation Design
Print Collateral
Reports
Act to End NTDs | East Branding web imagery
Approach 

To create momentum around this program, the graphics had to be impactful.

Being mindful that these NTDs are treated at a community level—and by community volunteers—we wanted to feature graphics that were relatable at a local level.

We spent time researching graphics, colors and patterns relevant to the different geographic areas where the program was launching.

Armed with our research, we began as we do with all branding projects, by developing mood boards to explore color, fonts, brand imagery, iconography, and other graphic devices. Knowing the client’s stance that imagery should always focus on the positive and never exploit poverty, we designed hand-rendered patterns and paired them with optimistic key images from local towns and villages, a bold use of color, and typography with a hand-rendered style. With all of these elements working together we were able to create a brand that felt genuine, active, and energetic.

Act to End NTDs | East Branding mood board
Brand Collateral

The branding was rolled out as an overview brochure, comprehensive PowerPoint templates with multiple options for color and pattern combinations and reporting templates. Each of these features different combinations of colors and patterns to keep the brand fresh and flexible.

Act to End NTDs | East Branding print collateral
Act to End NTDs | East Branding presentation intro
Act to End NTDs | East Branding powerpoint templates
Act to End NTDs | East Branding color palette
Act to End NTDs | East Branding reporting templates
Act to End NTDs | East Branding data visualizations

“The [launch] event went wonderfully, we even made the cover of the local paper! Overall, the design made the whole event come together and look very polished.”

—Laura Cane, RTI International, Senior Communications Specialist, Neglected Tropical Diseases Global Health Division
Impact

Making the cover of the local paper in Uganda, the official program launch was met with great enthusiasm. The RTI leadership team and USAID were pleased, specifically stating how much they like the new look and feel for the program.

Filed Under: Case Study