Working extremely closely with the Population Council’s EGER team, we tackled the project in sections, using weekly intensive all-team reviews and brainstorming sessions, evolving those team decisions as we worked, then weaving them in along the way. We connected early and often to ensure all stakeholders were aligned with the visuals so that they perfectly reflected the research and/or the core idea being communicated.
With so much information to present and the importance of creating a consistent narrative across the report, we developed two important visual elements to use throughout the report. Both help to orient the reader in the section and layer on data or shift focus.
The first of these critical visuals represents the three bodies of data that are essential to the roadmap’s success: Needs, Practice, and Evidence. These had to be clearly shown to highlight alignments and misalignments. The second key visual shows the perceived barriers to education for girls, structured with three distinct categories: barriers that equally affect girls and boys, barriers more pronounced for girls, and barriers specific only to girls.
For data-driven charts and graphs, we started with the raw data provided and used Tableau, then styled them to ensure all data visualizations integrated seamlessly into the visual system and overarching design of the report to create a cohesive whole from disparate sources.
This concise, informative, and accessible report was launched in late February, 2021 in time for International Women’s Day in March of 2021.
“Our researchers worked hard to synthesize data from hundreds of studies, programs, and data sources, but we needed creative solutions to share our many insights in a clear and meaningful way. Owl’s Head Solutions took the time to truly understand the complex story our data was telling and created engaging, clear, and insightful visuals to make this information accessible to our audience. Through their collaboration and creativity, we are able to clearly share our findings with those who have the power to make real change in girls’ education.”—Meredith Kozak, Project Manager for the Evidence for Gender and Education Resource (EGER) project
The EGER team at the Population Council were supremely pleased with the resulting report, impressed with our skill at corralling all the disparate source material into a report that was easy to read and visually cohesive…and within an extremely challenging timeline. Since its launch in late February, this report and corresponding summary document has been downloaded over 700 times.