Working extremely closely with the Population Council’s EGER team, we tackled the project in sections, using weekly intensive all-team reviews and brainstorming sessions, evolving those team decisions as we worked, then weaving them in along the way. We connected early and often to ensure all stakeholders were aligned with the visuals so that they perfectly reflected the research and/or the core idea being communicated.
With so much information to present and the importance of creating a consistent narrative across the report, we developed two important visual elements to use throughout the report. Both help to orient the reader in the section and layer on data or shift focus.
“Our researchers worked hard to synthesize data from hundreds of studies, programs, and data sources, but we needed creative solutions to share our many insights in a clear and meaningful way. Owl’s Head Solutions took the time to truly understand the complex story our data was telling and created engaging, clear, and insightful visuals to make this information accessible to our audience. Through their collaboration and creativity, we are able to clearly share our findings with those who have the power to make real change in girls’ education.”—Meredith Kozak, Project Manager for the Evidence for Gender and Education Resource (EGER) project