As the rise of artificial intelligence continues, it’s changing the way we create and consume art and content. On the one hand, there’s AI-generated art and content, like DeepDream, Aiva, and DALL-E, that can produce thousands of images, videos, or music tracks in a matter of minutes—which is exciting and creatively democratizing all at once. On the other hand, there are concerns about the devaluation of traditional art and content creation in the face of these AI-generated alternatives. So, what can artists and content creators do to stand out in the age of AI?
I have two things to say to AI. 1) Challenge accepted, and 2) Let’s work together and make something greater than either of us could do on our own.
I’ve already spent hours on webinars, testing, researching, and reading about AI. Some industry peers dismiss AI as if it will never take our jobs—but I feel it would be unwise to ignore the advantages our clients see with AI-generated content. Just look at how many of our clients are using Canva, or crowdsourcing through 99 Designs. Our skills are being devalued already, and it’s our job to prove we can do better.
The good news is, at this moment in time, AI may be able to analyze data and provide insights, but it cannot replicate the human touch that is essential in connecting with audiences on an emotional level. It can’t replace the unique experiences or perspectives, humor, and passion that we bring to our work. And it’s at the heart of those attributes that differentiate a good story from a great story, and a good artist from a great artist.
However, AI can help content creators work more efficiently through automation, personalize content through algorithms, and improve the quality of the content by identifying errors and inconsistencies and suggesting improvements. By leveraging AI-powered tools, content creators can enhance their work and stay ahead of the competition. The changing landscape of art and content creation in the age of AI presents both challenges and opportunities for artists and content creators. We need to accept the fact that the future of art and content creation is closely tied to the development of AI technology. It’s how we embrace it that’s going to allow us to keep current—and keep our jobs. By embracing creativity, originality, and collaboration with AI, we can ensure that art and content remain uniquely human and continue to inspire and engage audiences efficiently.