From the three directions presented, the client chose a design that was bold yet flexible.
Inspired by a passport stamp, the logo acts as a visual metaphor for how REAL MAINE, the tweaked brand name, allows people to explore, experience, discover and connect through a range of agricultural products and experiences. It’s versatile enough to be used on everything from products at an in-state farm stand to a bag of Maine potatoes sold at a grocery store in California.
For applications where there is an opportunity to communicate more of a story, we’re adapting the logo to be the centerpiece of the statement. We integrate the program name directly into the messaging to communicate the core values of Maine producers and the benefits of their products. The system is extremely flexible so each touchpoint can focus on its own priority, whether it be a story about a farmer, a product, an event, or Maine agriculture in general.