Once a logo and moodboard were chosen, we had our “building blocks” for the project—brand colors, fonts, images and design treatments. These were then rolled out to the website, fact sheets, and trade show signage.
For Phase 1 of the launch, the website was a quick overview of the initiative, explaining its purpose while asking users to join the community. We built the site with a custom WordPress theme, allowing the user to make updates via an administrative back-end, a cost-effective and efficient approach. We designed and developed it to be responsive, meaning the user experience was optimized whether viewed on a desktop, tablet or mobile device.